Acer
Rebranding


Branding, web design

Proposed web design and revitalization of logomark
for Acer. 





During June to August 2017, I was a design intern of the
global marketing team at Acer HQ in Taipei, Taiwan. As a
final presentation, I proposed a new branding to the company.





Logo Design

Merging the old logomark with the color of the new logotype. The 1987-2001 logomark conveys a sense of “link” which matches perfectly with the mission of Acer. Meanwhile the fresh green brings growth and endurance to the brand.

©Lulu Tang 2021
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